The details arethe product.

Trace is an independent digital product studio based in Indonesia, working remotely with teams worldwide. The studio was founded on a simple conviction: in a world where most software is good enough, the details are what people remember. We stay deliberately small: one senior team, a few projects at a time, taken from a blank canvas to a shipped product. (You'll occasionally see us called Trace Studio; same team, same studio.)

One team, end to end. Discover, design, build, launch. No handoffs between agencies, no black boxes. You always know what we're building and why, and you own the codebase when we're done. We work in two ways: full product builds from a blank canvas, or embedding with an existing product team that needs senior hands.